Kumkuat — Audience Intelligence for Communicators

Communications needs good instinct. Now it can also rely on evidence.

Every message you send meets an audience with its own priorities, biases and breaking points. Kumkuat lets you understand them — and pressure-test what you're about to say — while there's still time to change it.

Live audience read

Institutional InvestorsReaction to Q2 guidance

B+

Financial PressReaction to Q2 guidance

A−

Policy & RegulatoryReaction to Q2 guidance

C+

Sentiment across mapped audiences, updated with every release.

What becomes possible

Walk into every moment already knowing how it lands.

Kumkuat is built for the Chief Communications Officer who can't afford to guess. These are the outcomes it makes routine.

Never get surprised by a reaction again

See how investors, journalists and policymakers will respond to your news before it goes out — and adjust while it still matters.

Walk into the room with the answers ready

Know the hard questions, the skeptics and the soft spots ahead of every earnings call, interview and hearing.

Prove your narrative is working

Replace gut feel with a clear read on which messages are landing, with whom — and where your story is losing ground.

Move faster than the news cycle

Draft, test and sharpen communications for every audience in minutes — not days of back-and-forth.

Suggested edit

"We remain ~~cautiously optimistic~~ about full-year growth."

"We remain on track to hit our full-year guidance."

Flagged by · Financial Press

"Cautiously optimistic" read as a hedge to 3 of 5 mapped analysts — this rewrite tested clean across all five.

Write with evidence

Every line, pressure-tested as you write it.

Draft inside Kumkuat and see, sentence by sentence, how each audience will read it. Accept a rewrite built from what actually lands with them — not a guess — or keep iterating until it does.

How it works

Get actionable insights in seconds.

Whatever the audience or the moment, Kumkuat turns it into a C-suite-ready answer in a few clicks — enterprise-grade output you can share across teams, no prompting required.

Simulate audience reactions

Drop in any statement and see how dozens of mapped audiences would receive it — what resonates, what's mixed, and what won't land.

Interact with key stakeholders

Hold a live conversation with a specific investor, analyst, journalist or policymaker persona. Surface the tough questions before you're asked them for real.

Generate intelligence reports

Turn raw audience reactions into a boardroom-ready report — resonance scores, ranked gaps, and the evidence to close them — ready to share in minutes.

Who it's for

Built around how PR, IR and public affairs teams actually work.

Three functions, three very different audiences to get right. Here's what each team gets out of Kumkuat.

Media Relations

Know how each journalist will react — before you pitch.

Run a release or pitch against specific reporters and get predicted coverage angles, flagged language, and pitch copy tailored to each outlet.

Co-write and edit before you hit publish.

Draft your release or pitch inside Kumkuat and get line-by-line rewrites informed by how your target journalists actually read language — before anything goes out.

Lets us test messaging without any public risk.

— Comms Lead, Fortune 100 Financial Data company

Investor Relations

Stress-test your earnings narrative before the call.

See how your key analysts and institutional investors will react to the script — before you're live in front of them.

Close proof-point gaps before investors find them.

Kumkuat surfaces what your priority investors need to believe your story, and flags exactly where it currently falls short.

Ends the guesswork — everyone sees option A vs. option B before we decide.

— CCO, Fortune 500 Staffing company

Public Affairs

Know which arguments land with which legislators — before you lobby.

Test policy messaging against specific senators, representatives and regulators to find the 1–2 arguments that actually move each one.

Tailor community and regulatory messaging by jurisdiction.

Build synthetic local audiences and see what resonates market by market, before rules and sentiment catch you off guard.

There are so many applications, especially in the policy world.

— Policy Comms Lead, Fortune 100 Travel Platform

Who's building it

Three founders at the intersection of strategy, story and AI.

This is Shann, Dan and Dylan's second act together: they previously founded Kelp, the audience intelligence company acquired by Signal AI in 2022 — and they're back to finish what they started. (Draft bios — edit freely.)

Daniel Gaynor

Co-founder · Commercial

Leads commercial. A communications operator who has spent his career inside the high-stakes moments Kumkuat is built for — earnings, crises, campaigns — and brings the practitioner's instinct for what an audience actually hears.

Shann Biglione

Co-founder · Product

Leads product. A strategist who has spent his career decoding how audiences think and why they move, turning that understanding into something communicators can actually use.

Dylan Roy

Co-founder · Technology

Leads technology. Previously at KKR and Dow Jones, he builds the systems that turn messy, real-world communication into clear, reliable intelligence.